The thesis — a barbell: a scalable Singapore AI/software venture (moonshot, led by Mustafa) funded by steady cash engines (Rezwana's e-commerce, Mohammad Ali's Bangladesh operations, Arif's Thailand vehicle), wrapped in a Singapore family trust → holding company. Aim for the billion; build so $50–200M is the floor, not the ceiling.
Starting position: ≈ $1.8M investable now · Dada household ≈ $10M (real estate) · aggregate family net worth ≈ $15–20M · one live cash engine (Rezwana's brand).
| Phase | Family NAV target | What has to be true |
|---|---|---|
| Y0–Y1 · Foundation | $20M → $25M | Trust + holdco set up; legal P1 done; venture thesis chosen & seeded; e-commerce scaled; BD businesses consolidated. |
| Y1–Y3 · Traction | $25M → $75–100M | Venture PMF + revenue; priced round at a markup; e-commerce multi-$M; Thailand vehicle live. |
| Y3–Y6 · Scale | $100M → $300M+ | Series B/C; founder stake marked up; cash engines fund without dilution. |
| Y6–Y10 · Outcome | $300M → $1B | Venture $1B+ EV (IPO/exit), holdco holds a large stake — or a portfolio of exits + operating base ≈ $1B. |